Open Soul Incense

A brand concept offering high-quality, all-natural incense, accessories, and decor. What sets Open Soul apart is its commitment to not only providing calming, intentional products, but also educating customers on how to use them safely and effectively. The brand highlights the benefits of incense—such as stress relief and mindfulness—through approachable guidance. Targeted towards adult women, the campaign features soothing packaging, thoughtful advertising, and stylish merchandise to create a grounded and empowering brand experience.

The marketing scheme for this shop is a mixture of subtle line-work and imagery to convey simplicity, while reminding viewers of their clean, organic values.

In-store merchandise includes tote bags, tapestries, matches, and more—each designed to reflect the brand’s calming, intentional style. These items extend the Open Soul experience beyond the product, offering customers thoughtful, everyday pieces that align with the brand’s aesthetic and values.

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