The problem I needed to solve was how to make a healthier cereal still appeal to both parents and kids. To achieve this, the packaging needed to be fun and playful, but with healthier flavors and ingredients. Each flavor was inspired by popular healthy snacks, such as apple slices dipped in peanut butter.
Packaging dielines for cut-out mockups
Merchandise options for in-box prizes, and freebies!
Short animated GIFs for Instagram and Facebook