Front & back of cereal boxes
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Marketing
Cereal box collectables
Apple Snax Cereal
A case study done to create packaging, branding, and marketing assets for a fictional, healthy cereal company. The idea was to create a healthier cereal that appealed to both parents and kids. The packaging had to be fun and playful, while the flavors, inspired by healthy snacks like apple slices with peanut butter, emphasized better ingredients. Inspired by AppleJacks.