Apple Snax Cereal

A case study done to create packaging, branding, and marketing assets for a fictional, healthy cereal company. The idea was to create a healthier cereal that appealed to both parents and kids. The packaging had to be fun and playful, while the flavors, inspired by healthy snacks like apple slices with peanut butter, emphasized better ingredients. Inspired by AppleJacks.

Packaging

Each flavor has its own unique look, but stays consistent through cohesive branding details. The packaging includes fun activities and prizes that kids will love, while parents can feel good knowing it’s a tasty, healthy choice. Eli the Elephant, the Apple Snax mascot, proudly represents a cereal that’s both delicious and made with better ingredients.

Click on images to enlarge

Marketing

The marketing objectives for Apple Snax Cereal focus on capturing the attention of both kids and parents through energetic, eye-catching advertisements and playful, relatable humor. The goal is to build brand recognition, create a fun and memorable identity, and position Apple Snax as a healthy yet delicious cereal.

Some boxes include small collectibles that add extra fun for kids.

You may also like